I have come to appreciate the speed at which film industry is growing in Africa. The best part of this is the fact that it’s made by Africa and directed to the African audience makes it a sweet taste. Many of Kenyans will agree that they have come to be familiarized with Nigerian culture more than ever before especially through their films. Nollywood has done Africa proud and its continuing to grow at a desirable rate.
It is also important to note that Hollywood has gone global and majority of the audience are from the developing world. This has forced the organizers and the business holders to be compelled to come up with films that also depict the cultures, aspirations, humor and comics of the entire new audience apart from the American one.
If you have had a chance of watching movies like A-Team, The Other Guys, have incorporated Swahili parts in the movie and more so incorporated Nigerian actors too. It is now for a fact that the biggest chunk of Hollywood revenues comes from outside the US. Check out the Economist for the exact figures. The article is under the name “Hollywood goes global” Economist.com.
What does this mean for Africa? It’s time to put more effort in talent development such that High school drama festival don’t just come to an end in the backyard of State House as in the case of Kenya. Not everyone can be employed in a white color job, especially with the rate at which unemployment is rising, it’s alarming.
Am still nostalgic when I remember the days of Tausi, Tahamaki, Plot 10, Vitimbi, Zingatia and Utnah. I do believe we can have good action packed films especially with corruption, Tribalism, war, terrorism, drug trafficking and impunity in Africa. The episodes would be infinite and intensive. Anyone up for the task?
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